Chicago-Area Media Host Joint Fund-raiser October 3-17

Published October 1, 2022

Collaboration includes independent community and diverse media, legacy and newer outlets under the hashtag #WeAmplifyChicagoVoices. Pledges made on October 3 and October 4 have three times the impact!

CHICAGO — Nearly 40 independent Chicago-area media outlets, members of the Chicago Independent Media Alliance (CIMA), are joining forces for their third annual fundraising campaign kicking off next week. Under the slogan #WeAmplifyChicagoVoices, this diverse and eclectic media group will conduct a two-week campaign between October 3 – 17.

More than $70,000 in matching funds have been pledged from CIMA’s contributing partners including The MacArthur Foundation, Square One Foundation, The Joyce Foundation, and the Joseph and Bessie Feinberg Foundation. Additionally, WBEZ and the Chicago Sun-Times are supporting partners. To give, visit savechicagomedia.org October 3 – 17.

CIMA members are for-profit and nonprofit organizations representing a wide cross-section of community media in the city and nearby suburbs. The organization’s 2021 campaign raised more than $160,000 for 43 members, including $60,000 in matching funds from local foundations. More than 1,000 individuals donated, with two-thirds opting to support all outlets. Donors may opt to split their gift evenly among all of the outlets, or they may give a specific amount to one or more outlets. When they give to an individual outlet, those funds will be matched 2-1 during the first two days of the campaign, and 1-1 for the rest of the fundraiser, until matching funds are depleted.

“Another positive consequence of our campaign is the visibility and amplification of the work these outlets are producing,” said Yazmin Dominguez, CIMA co-director. “A diversity of reporting is what should be demanded in a vibrant, diverse city like Chicago, and our coalition embodies that.”

CIMA members serve black and African-American, Latino, Asian-American, immigrant, LGBTQ+, and other Chicago communities. Independent media are particularly vulnerable to the changing media landscape that includes decreased advertising, yet their value as credible information sources continues to rise. Potential donors can learn more about all the CIMA outlets through the promotional campaign video, print, digital and social media assets they’ve produced.

The campaign was organized, and is coordinated by CIMA, a project launched in 2019 by the Chicago Reader. The 61 partners in the alliance include traditional print newspapers, independently produced podcasts, dynamic video production studios, and nonprofit newsrooms focusing on key issues that impact the fabric of the city. CIMA coordinates revenue projects to assist in strengthening the local media landscape. Questions about the campaign may be directed to cima@chicagoreader.com.

About CIMA

Chicago Independent Media Alliance CIMA logoThe Chicago Independent Media Alliance (CIMA) is a coalition of over 61 independent, local, and community-driven media entities covering communities throughout the Chicago area. Through regular collaboration and the creation of new revenue streams, we uplift each other in order to amplify the voices of Chicagoans.

About the Fundraiser

From October 3 – 17, 2022, we are hosting our third annual CIMA fundraiser. By donating at SaveChicagoMedia.org, you can support the work of up to 40 of our member outlets who ensure the voices of thousands of Chicagoans are heard.

Donate today at SaveChicagoMedia.org.

Founded in 2019, CIMA is a project of the Reader Institute for Community Journalism, publisher of the Chicago Reader.

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